![]() ![]() ![]() Allied clans can wage wars and battles against one another and destroy and opponent's community. Forming strategic alliances with other clans allow the players to gather more support and materials. Supercell reportedly spent nearly $1 million a day on publicity and marketing in 2014 to achieve their goal of "global domination."Īnd from the looks of it, Supercell is succeeding.Ĭlash of Clans requires players to build a community, train fighting troops and attack other players to earn currency and potions for protection and upgrading defenses. Clash of Clans, the massively multiplayer online strategy game developed by Finland's Supercell in 2012 as a mobile gaming app has reached mainstream consciousness and is reported to have generated in $892 million in revenue in 2013 on the strength of only two games, the other one being Hay Day. ![]()
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